
Necessity might be the mother of invention, but in the 21st century, social media engagement trounces necessity every time. It’s not enough for a company to innovate goods and services that people need—no, you have to get people talking and generate some serious buzz if you’re going to survive in this landscape. That’s true in the world of fast food and consumer packaged goods (CPGs), too, hence the plethora of weird, wild, completely unasked-for products that hit the market with concerning regularity. Halfway through 2022, we’re taking a look at the five food and beverage products that seriously missed the mark this year, and why each one was such a disappointment.